Demographics is a way of sorting the general public into different sectors, making it easier to market and sell products like films and television programmes. It helps when it comes to the marketing process of these products because it allows the producer to know who will come and watch the product when it is released.
The Demographic classes consist of:
A- Higher Management, Bankers, Lawyers, Doctors and other professionals.
B- Middle Management, Teachers, Creative and Media people such as Graphic Designers.
C1- Office Supervisiors, Junior Managers, Nurses, Specialist Clerical Staff (White Collar Jobs).
C2- Skilled Manual Workers, Plumbers, Builders (Blue Collar Jobs)
D- Semi-Skilled and Unskilled Manual Workers.
E- Students, Unemployed, Pensioners and Casual Workers.
From our own past experience and other peoples advice, we worked out that the most common demograpahic class to be seen attending the cinema is class E. We, as a group, then agreed that making our thriller video for these sorts of people would be the best thing to do. Also some of the higher classes might be interested in watching it too.
Demographic is about peoples place in society, their class and jobs whereas Psychographic Profiling is about the general publics personalities and what they like and enjoy.
The Psychographic classes consist of:
Mainstreamers- These sort of people tend to be domestic, conformist and sentimental. this is usually the most common, biggest group seen in society.
Succeeders- This group of people usually have very high goals, confidence, a high work ethic, good organisation, typically seen as higher management and professionals.
Aspirers- Materialistic, serious about their apperence and fashion, usually seen as sales workers and typically protrayed though young people.
Resigned- This group are very interested in the past and history, they also take concern for the economy and safety. Mostly seen as old people.
Strugglers- This category is seen as very alienated and very disorganised, they buy alot of junk food, lottery tickets and alcohol, seen as money wasters, usually put in the D or E sector in demographics.
Reformers- This group has freedom of restictions and personal growth, Social awareness and materialism isnt a big thing to them but good taste is. they have usually atteneded some form of higher education and have a better qulity of life.
Explorers- This group has alot of energy, experience and individualism, people that want to travel the world is an example of this category and they are seen in the form of students.
We all agreed that the group, Mainstreamers are would be the obvious group to aim our thriller at. As we are students ourselves, we know what is expected from the youth in society. We are trying to aim our thiller at both Aspirers and Mainstreams. Even though this will be a big challenge, we believe that if we work as a tight team unit and co-operate well together, we will achieve a thriller video aimed at our desired audience.
The Demographic classes consist of:
A- Higher Management, Bankers, Lawyers, Doctors and other professionals.
B- Middle Management, Teachers, Creative and Media people such as Graphic Designers.
C1- Office Supervisiors, Junior Managers, Nurses, Specialist Clerical Staff (White Collar Jobs).
C2- Skilled Manual Workers, Plumbers, Builders (Blue Collar Jobs)
D- Semi-Skilled and Unskilled Manual Workers.
E- Students, Unemployed, Pensioners and Casual Workers.
From our own past experience and other peoples advice, we worked out that the most common demograpahic class to be seen attending the cinema is class E. We, as a group, then agreed that making our thriller video for these sorts of people would be the best thing to do. Also some of the higher classes might be interested in watching it too.
Demographic is about peoples place in society, their class and jobs whereas Psychographic Profiling is about the general publics personalities and what they like and enjoy.
The Psychographic classes consist of:
Mainstreamers- These sort of people tend to be domestic, conformist and sentimental. this is usually the most common, biggest group seen in society.
Succeeders- This group of people usually have very high goals, confidence, a high work ethic, good organisation, typically seen as higher management and professionals.
Aspirers- Materialistic, serious about their apperence and fashion, usually seen as sales workers and typically protrayed though young people.
Resigned- This group are very interested in the past and history, they also take concern for the economy and safety. Mostly seen as old people.
Strugglers- This category is seen as very alienated and very disorganised, they buy alot of junk food, lottery tickets and alcohol, seen as money wasters, usually put in the D or E sector in demographics.
Reformers- This group has freedom of restictions and personal growth, Social awareness and materialism isnt a big thing to them but good taste is. they have usually atteneded some form of higher education and have a better qulity of life.
Explorers- This group has alot of energy, experience and individualism, people that want to travel the world is an example of this category and they are seen in the form of students.
We all agreed that the group, Mainstreamers are would be the obvious group to aim our thriller at. As we are students ourselves, we know what is expected from the youth in society. We are trying to aim our thiller at both Aspirers and Mainstreams. Even though this will be a big challenge, we believe that if we work as a tight team unit and co-operate well together, we will achieve a thriller video aimed at our desired audience.
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